Traveling and hotels are a huge part of the American economy. In fact, the industry provides jobs to more than 8 million people—including more than 5 million who work directly in the hotel sector. And Americans spend nearly $355 billion on lodging each year, which supports local economies and generates more than $170 billion in federal, state and local taxes.
As the hospitality industry continues to recover from the coronavirus pandemic, it’s important for travelers to consider the different factors that influence their travel experiences. A focus on experiential travel and a desire for authenticity are driving many consumers away from hotels and into Airbnb rentals and other alternative accommodations, which can offer better value, more customization and a deeper connection with the local culture.
When evaluating hotel options, it’s vital to read reviews and look at photos before booking. It’s also a good idea to keep checking prices, even after you’ve booked. Most hotels will honor lower rates if you call and ask, especially during slow seasons.
The amenities and services offered by a hotel can vary dramatically depending on the type of traveler they are targeting. For example, business travelers may prioritize conference facilities and meeting spaces, while families might favor kid-friendly activities or childcare services. Tailoring the hotel experience to a specific demographic can help drive revenue and increase customer satisfaction.
While hotel rooms can be an expensive option, there are still a variety of affordable hotel options available. In addition to Airbnb rentals, a number of small, boutique hotels are offering competitive pricing and quality amenities, making them an appealing alternative.